What to Wear for Your Branding Photoshoot or Corporate Headshots

Rebecca Taylor - Founder and Lead photographer

“What should I wear for the photoshoot?”
It’s the most common question I get asked, and it’s no surprise why.

What you wear in your personal branding photos or corporate headshots isn’t just about looking good.

It’s about alignment, with your message, your presence, your company brand, and how you want to lead.

The right outfit helps you show up with confidence and credibility—before you’ve even said a word.

After years of helping women and men step into their next level of visibility, I’ve pulled together key styling tips to help make outfit planning simple, intentional, and stress-free.

Whether your next shoot is solo or with your team, these tips will help you feel like yourself, just elevated.

Top Styling Tips for Personal Branding and Corporate Photoshoots

1. Stay True to Your Brand

Choose colours and silhouettes that reflect your brand personality. Whether that’s bold and creative, polished and professional, or soft and grounded. If your brand is minimal and modern, stick to clean lines and neutrals. If it’s playful and warm, think colour pops and approachable textures.

2. Comfort is Confidence

If you feel restricted, it shows. Choose outfits you can move, sit, and breathe in. You’ll shine more naturally on camera when you’re not worrying about pulling or pinching fabric.

3. Bring a Variety of Looks

Aim for at least three outfit changes:

• One classic and professional (think structured blazer or shirt)

• One relaxed or lifestyle-inspired (soft knits, denim, or casual layers)

• One expressive or elevated (colour, print, or statement accessory)

This gives you visual range and makes your gallery more versatile for different marketing needs.

4. Use Accessories with Intention

Accessories should enhance your presence, not distract from it. Simple earrings, layered necklaces, watches, or glasses can subtly communicate who you are. Stick with 1–2 key pieces per look.

Additional Styling Tips for What Looks Good on Camera

5. Choose Flattering Necklines

Not all necklines work equally well in portraits:

• V-necks elongate the neck and open up the face.

• Boat necks can be elegant and timeless.

• Scoop or crew necks work well if balanced with a statement earring or necklace.

• Turtlenecks can sometimes shorten the neck and look closed off and unapproachable.

6. Pay Attention to Fabric

Shiny fabrics like satin or silk can bring a touch of elegance to the overall look. Some checkered patterns can create distorted visual effects in photos.

Also, avoid fabrics that wrinkle easily, creases can look distracting on camera (however we can usually retouch them out!).

7. Structure is Your Friend

Structured pieces like blazers, tailored shirts, or dresses with defined seams give your body shape and presence in photos. They help you look polished and composed, even in relaxed poses.

Avoid shapeless garments or overly flowy styles unless balanced with tailored elements.

8. Consider Fit and Proportions

Oversized styles can add unnecessary bulk, especially in group photos or mid-length shots. Go for fitted (not tight) clothing that highlights your shape without restricting movement.

If you love oversized tops, balance with more fitted bottoms—or vice versa—to keep proportions clean.

9. Avoid Distracting Prints

Busy patterns can pull attention away from your face and make cropping or repurposing images harder. Stick to:

• Solid colours

• Subtle patterns like small checks or fine stripes

• Colour-blocking in brand-aligned tones

Avoid loud florals, logos, or high-contrast graphics.

10. Think Head-to-Toe

Even if shoes aren’t always in the frame, they affect how you feel and carry yourself. When your whole look is cohesive, it translates in your posture, energy, and overall presence.

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Still have no idea what to wear? Don't worry, we’ve got you covered!

As part of our Inspired Brand photoshoot events, we’ve added something extra special:

A group styling call with the lead fashion stylist from Style Magazines!

Yep, the same stylist behind editorial covers and iconic looks.

What you’ll get:
A trained stylist eye all over your outfit options and guidance on what to potentially source and exactly where to find it in the shops!

What you’ll walk away with:
- A style/look that reflects your unique style and personality.
- A visual story that showcases your leadership and inspires others.
- 'On brand' photos that help you stand out and attract aligned opportunities.
- A deeper connection to your brand and a renewed sense of confidence.A trained stylist eye all over your outfit options and guidance on what to potentially source and exactly where to find it in the shops!


Upcoming Event Dates:
Brisbane – 30 May, Style Magazine’s studio, Kelvin Grove (sold out!)
Sydney – 29 & 31 July, Zetland (One spot Left!)
Melbourne – 10 & 12 November , Richmond Waitlist Open

Send a reply email with subject ‘Inspired Brand’ to learn more.

If you’re a CEO, Founder, Consultant or industry expert ready for a personalised 1:1 experience to grow your business impact, get in touch about my signature VIP branding packages.

They include personal and visual brand development, brand strategy and even more compelling photographs of you to elevate your leadership positioning and create impact.

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Need styling help for Corporate Team photography?

If you’re preparing a group for team or company photos:

• Stick to a loose colour palette. Think navy, cream, tan, and muted tones, or another neutral range that fits your brand.

• Avoid everyone wearing the exact same thing. Instead, aim for complementary tones and styles with a consistent level of formality.

• Encourage team members to avoid heavy prints, logos, or anything distracting.

• Have a steamer, lint roller and backup accessories on hand on shoot day!

Click here for more tips on styling and grooming for your corporate team.

Client Testimonials

"Seeing ourselves through a different lens, literally and figuratively, is absolutely transformational. This experience and the image certainly challenged my own self-perception, reminding me that beauty isn’t about age or perfection, but presence, confidence and acceptance. Grateful for this powerful experience."

Kylee Stone - Leadership Resilience Coach / Speaker / Author.
The Performance Code Sydney

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"I highly recommend Rebecca Taylor as a Photographer for any business small or big. Over the past two years, Rebecca and her team have consistently delivered exceptional photography for our business, Troocoo.

Their keen eye for detail and ability to understand our brand identity result in stunning images. They work seamlessly with our team have made every photoshoot an enjoyable experience.

The team’s passion, professionalism and commitment to excellence is a invaluable asset. Looking forward to continuing our partnership!

Liam Ross - Marketing Manager Troocoo Recruitment, Brisbane

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"Getting my photo taken makes me want to curl up into a ball in the corner, but Rebecca made the whole process so comfortable - all the way from the initial briefing through to the photo editing and selection.

As someone who doesn't know what to do with their face or hands when someone is taking my photo, I can say with confidence that Rebecca could guide anyone through a photoshoot that brings out your authentic self and puts you at ease.

I would happily recommend Rebecca and would work with her again."

Gemma Thomson ~  Transformation Strategy | Executive Leadership Coach
Brisbane


HAVE QUESTIONS? Let's start a conversation - info@rebeccataylor.com.au