10 Creative ways to use your Corporate Photography
Corporate Branding Photography - Rebecca Taylor Photography & Co.
Professional Brand Photography
For over 15 years, we’ve photographed some of Australia’s most dynamic corporate teams in Melbourne, Brisbane and Sydney.
In this time, I’ve noticed something powerful: the companies who get the most out of their photography aren’t just updating profiles. They’re using team photos to attract top talent and deepen client trust by showing the real people working in the business - and therefore humanising the brand.
Because here’s the thing: professional photography isn’t just about looking polished online. When it’s done with intention, it becomes a powerful tool for building connection, culture and credibility.
Here are 10 exciting ways to help your photos shine and make an even greater business impact:
1. Recruitment campaigns
Showcasing real people rather than stock photos makes a huge difference when attracting talent. Candidates want to see the people behind the brand and it gives them an authentic feel for your culture before they even apply.
Where to use these photos: careers pages, Seek/LinkedIn job ads, graduate recruitment brochures, and social posts targeted to prospective employees.
Rebecca Taylor Photography client: Troocoo Recruitment
2. LinkedIn consistency
When every team member has a strong, consistent profile image, it builds instant credibility and trust across your network. A cohesive look also communicates professionalism and unity.
Where to use these photos: individual LinkedIn profiles, the company LinkedIn page, email signatures, internal directories and press kits.
Rebecca Taylor Photography client: Marriott Brisbane
3. Client Case Studies & proposals
Adding photos of your team into proposals makes your pitches feel more personal and human. Clients like seeing who they’ll be working with. You can also include photographs of your clients (with permission) in case studies, which showcases the incredible partnerships you’ve built and gives your clients valuable exposure.
Where to use these photos: pitch decks, capability statements, client-facing proposals, case studies on your website and sales presentations.
Rebecca Taylor Photography client: HopgoodGanim Lawyers
4. Media & PR features
Journalists love it when organisations can provide high-quality, on-brand photos. It makes their job easier, increases your chance of being featured, and ensures you control how your brand is represented.
Where to use these photos: press releases, industry magazines, media interviews, and thought-leadership articles.
Forbes Magazine media feature.
Rebecca Taylor Photography client: Ramsey Property Wealth
5. Showcase Company Values
Sharing photos of actual team members collaborating or engaging with each other shows what your business stands for in action. This kind of storytelling photography makes your company ethos tangible and relatable.
Where to use these photos: website “About Us” pages, blog posts, newsletters, onboarding packs, values walls in the office, and social media posts that highlight culture.
Rebecca Taylor Photography client: Luminate Leadership
6. Office displays
Large prints or framed team photographs displayed in the workplace remind staff they’re part of something bigger. They also showcase culture and create pride in the team. Visitors and clients see these photos too, which helps build trust and connection.
Where to use these photos: office foyers, meeting rooms, breakout spaces and internal presentations.
Rebecca Taylor Photography client: Cover-More Insurance
7. Talent onboarding packs
Visual storytelling is powerful when introducing new recruits to your organisation’s values and culture. Photos of the team, leaders and workplace help people feel connected faster and build loyalty from the very start.
Where to use these photos: digital on-boarding portals, welcome packs, intranet directories and orientation presentations.
Rebecca Taylor Photography client: Troocoo Recruitment
8. Annual reports
Numbers and graphs only tell part of the story, photos bring your report to life. Photography of leaders, teams, and culture communicates values, momentum, and impact in a way that words can’t.
Where to use these photos: annual reports (print or digital), investor presentations, board reports and sustainability reports.
Rebecca Taylor Photography client: Slater and Gordon
9. Speaking events & panels
Capturing leaders in action eg speaking on stage, participating in panels, or leading workshops is a powerful way to build credibility. Sharing these photos not only celebrates the moment but also attracts bigger audiences for future events.
Where to use these photos: LinkedIn posts, media coverage, speaker profiles, company blogs and future event promotions.
Rebecca Taylor Photography client: Barry Nilsson
10. Website and Social media storytelling
Behind-the-scenes photos, candid team moments, or celebrating wins — these photo consistently outperform stock photos. They humanise your brand and help audiences connect with the real people behind the business.
Where to use these photos: homepage, team pages, blog posts, Instagram, LinkedIn, Facebook and recruitment campaigns.
Rebecca Taylor Photography client: Austcover & QIB
Your professional photography is one of the most versatile assets your organisation owns. The more places you use it, the more return you’ll see, not just in visibility, but in trust, connection and opportunities.
If you’ve recently had a photoshoot recently, take a look at where your photographs are currently being used, and consider where else they could add value.
Remember, professional photography isn’t just about looking polished online. When it’s done with intention, it becomes a powerful tool for connection, culture and credibility building.
We’d love to hear how your team is using photography and if you found these tips helpful, share this Blog post so it can inspire others too.
Lets Brainstorm ideas!
For fresh inspiration or to plan your next round of professional team branding photography, let’s chat about ideas for your company.
Email us to start a conversation info@rebeccataylor.com.au
In the meantime…looking for more inspiration?
Click button below to see what we can create for your company.
Rebecca Taylor Photography - Brand strategy & Professional Photography
Meet Rebecca
Rebecca Taylor is a transformational personal branding photographer, brand strategist, and Creative Director of Rebecca Taylor Photography — a nationwide studio capturing Australia’s most visionary and influential leaders.
Known for her bold, editorial aesthetic, Rebecca works with CEOs, thought leaders, and executive teams to craft striking visual brands that command attention and elevate authority.
Her work has been published in Forbes Magazine, CEO Magazine, CIO Magazine, The Age, Sydney Morning Herald, The Financial Review, and The Guardian, featured on bestselling book covers, and across major platforms including Thrive Global, TEDx, and ABC Radio National.
Beyond the studio, Rebecca leads high-impact branding workshops, curates transformative networking events, and speaks at retreats and business forums — empowering leaders to be seen, heard, and remembered.
📩 Bookings: info@rebeccataylor.com.au
🔗 Services: www.rebeccataylor.com.au
Click button below to see what we can create for your organisation
in Melbourne, Brisbane and Sydney
